Yeah, so this is an ad for fertiliser to grow weed and I kinda didn’t know that when I took this job on (not that I would have been opposed to that though). To be fair, it’s literally called ‘Canna’, I probably should have picked up on that.

But in terms of the ad itself, Canna was known for being easier to use than its competitors, so we showed that even the biggest dummies in Australia still couldn't ruin their crop.