The WWE, one of the biggest streaming live events of the year was coming to Perth. So, to promote it, we needed an idea just like it: loud, well-scripted, and willing to break the rules a bit.

Perth’s biggest tourist attraction just happens to be The Bell Tower, so, naturally, we swapped the 400 year old bells for a wrestling bell. And the people of Perth were actually blessed to hear it, every hour on the hour.